AaronMarcelli.org

Posted By Aaron Marcelli on June 7, 2010

There is a lot of buzz in professional basketball world about free agent Lebron James and which team he will play for next season.  After the Cleveland Cavs were dismissed early from the playoffs I was 90% sure James would play somewhere not in Ohio next year.  After hearing Lebron and others talk though, I am currently about 75% sure James will resign with his home team this summer.

That being said……I see principles for learning in everything.  So I thought how I would go about appealing to “King James” if I were a NBA team owner.  In wiring it out I realized some of the same principles apply in attracting friends, customers, or church visitors.

1. Get rid of hindrances

The Cleveland Cavs have already gone about doing this by firing their coach and general manager, both of whom Lebron is rumored to have disapproved of.  The Cavs are also not resigning any other players that Lebron did not get along with.  If your church or business has some potential “hang-ups” for guests such as location, rules, confusing or mixed messages, you may want to reevaluate these and see if having them is worth losing people over.

2. Consult him on major decisions

Following up on the last point, do you really think the Cleveland Cavs fired their coach and GM without the ok of LBJ?  I don’t!  Who are you trying to appeal to?  Well have you ever thought to ask their opinion on what you do and how?

One of our plans for outreach before we church plant is to approach the people in the community we intend to plant in and ask them to fill out and return a survey about their view of church and what kind of a church they would be willing to attend.

3. Make things comfortable and familiar

In the Lebron James case, the Cavs already have the advantage in this because they are the team closest his home town.  I still believe though that they should bring in his old High School coach as a team assistant.  Lebron loves his old coach and knowing he could be close to him on the professional team would certainly be appealing.

Likewise, what could you do to bring this element to your place of business or worship?  Don’t be so caught up in the idea of having everything as “new” that you alienate people by making them confused and uncomfortable as soon as they walk in your door.

4. Put our best effort forward

If we are trying to sign the best basketball player in the country, we’re not just going to hope, wish, or even pray that he signs with us.  We are going to put forth a solid effort and make him feel valued.  We would bring in the best coach we could get.  We would sign players that would compliment Lebron’s game and let him know we are serious about winning.

If people think you are after them for money or inflated numbers, they will walk.  Are you putting your time and resources into a good presentation and a solid product or are you assuming people will come and already dreaming about the next step?

5. Appeal to his dream

If you know Lebron James (as I obviously do!) you know that his dream is to become an international icon.  Ok, so that’s public knowledge.  But what would you do with that knowledge.  Again, if I were a team owner, I would be spending money out of my pocket to rent advertising space in every major country on the planet and posting a huge image of number 23.  If I care about Lebron, then I care about his dream.  And I would take initiative in helping make his dream happen.  People will always be loyal to those who are helping them accomplish their dream.

What is it people in your family or your community want?  How are you going to help them take steps toward fulfilling that?

So….that’s my foolproof plan for signing Lebron James and reaching your community.  You’re welcome NBA general managers!

Category: Church Planting, Entertainment, Leadership, Sports
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